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Why should ATA targets cost a lot more?!

9.9K views 112 replies 37 participants last post by  spitter  
#1 ·
Well... continuing the theme of how to increase participation - with many commenting on how the state of the economy is hitting wallets... when the economy rolls, we overlook or go with the flow and can afford a little padding in expenses, BUT when times are lean, many are watching every penny...

So, I ask - WHY do ATA targets seem to cost so much more than practice targets at many local shoots?! Some clubs offer a volume discount if you shoot a few hundred in a marathon, but the rates are still more than practice, and for what?!

I get that big tourneys may need to cover labor and the incidentals of providing a venue capable of hosting a trophy shoot for 100 folks or better over a full day... am I the only one asking?!

We manage to cover our costs on each practice bird thrown... so why gouge our shooters for a Targets-Only program?!

Jay
 
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#2 ·
Spitter, In a word, COSTS. As a salesman, you know that. Increased target, power, mailer, maintenance costs and much higher minimum wages for scorekeepers and office help, To name just a few.

Here in Phoenix we pay $5.50 per round of practice. Our retail target costs are certainly not the highest in the Land but probably higher than a lot of smaller trap clubs using volunteers for trap personel.

We pay about $30 per hundred for registered ATA targets so about $8.00 goes for tropies and fees both state and ATA fees. There is sales tax included in the target cost, as well.

Where are you willing to cut to shoot registered targets using this as a model? Respectfully, Barry.
 
#5 ·
5SD - first of all I don't whine... I'm asking a direct business question and this is not about the difference in the costs of Sporting v. Trap and using (1) trap vs. (8-10) traps over a walking course... plus I can shoot a couple area top-notch courses that I'm not a member of, and walk in for $40/100.

Barry... this is my point - at $5.50/rd or $22.50/100, is Phoenix covering its nut (making money) to throw a 100 practice targets in 45 minutes?! Forget trophy shoots - lets focus on the targets-only... the scorer expense, admin expenses, utility and maintenance expenses + aren't the folks paying sales tax on practice birds also?! OK, now throw in the daily fees... @$3.00/100 +/-...

What costs $5/100 more for targets-only... that's my question?! If we're asking about what is impacting the number of registered birds, in addition to the number of member bodies, we have to address (at least in this economic environment) why the identical "BIRDS" for TOs need to cost 20% or more than practice?!

If we go to a tourney and have trophies, obviously there are additional expenses...

This inquiring mind wants to know...

Best regards,

jay
 
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#6 ·
Spitter: I guess things really vary across the country. Although things have dropped off considerably since I started, registered shoots aren't usually one trap operations around here. Usually 4 to 6 traps, plus a practice trap. That means more labor, scorers. trap loaders etc than on days when the club is just open for practice. Usually there is a paid cashier. Maybe you can cover the added manpower from volunteers, maybe you can't. Even when using volunteers, I think most look at it that they are doing the work for the club, not for trapshooting in general. Their intention is so the club can make a little money.

If "ATA targets" always meant a single trap, no trophies etc I guess you could do it close to practice costs. But also keep in mind practice doesn't always pay its weight at all clubs. Some have cheap practice rates and other revenue helps to offset. Registered shoots entail mostly nonmembers and there isn't an incentive to subsidize costs with other Club revenue from members.

Simply, a registered shoot is a much bigger job than just being open for practice. Those 2 or 3 guys at the club that do everything put in at least 2 days of work to get ready for a single day shoot. Loading more houses than are generally used, making sure the seldomly used traps are in order, cleaning up the grounds, cutting grass, getting the kitchen set up when it might not normally be open, lots of things.

We keep hearing about $30 ATA targets here, but first they aren't "ATA" charges, it is the club charging, and I don't think it's always that high since there are tons of smaller shoots that aren't that expensive. Still much more than practice, but that is to be expected, at least to me.

I guess in the end, they are more expensive because they are looked at as a big job, and the club expects to make some money on it.
 
#7 ·
We have a volunteer run club. Practice targets are $4 per 25 and we will probably charge $23 to $25 per 100 for registered targets this coming season.

IMHO you need to look beyond the short term costs of targets and maintenance. These registered shoots for our club are raising funds to replace our machines, voice release, etc. and make improvements in our club. I also feel that it isn't worth while for us to hold a registered shoot unless there is a profit to the club. There is lots of work to do to host a shoot and keep things running. If all you make is practice dollars, why go to all the extra work? Bill Malcolm
 
#8 ·
I guess that your question is, "should a shooter not playing any options pay less that a shooter who does?" This is a two tier pricing. Not a bad policy.

What about a shooter who plays no money options but still wants to be eligible for a trophy - should he pay a different price? This would be three tier pricing. Still not too bad. The point is to be creative in these tough times and think "out of the box". We need to explore MORE of thes idea in order to update our sport and grow participation.
 
#10 ·
870/Bill:

You both bring up valid points... everyone's operation is different... I recognize that, BUT that was the reason for my inquiry - if clubs are covering their operating at practice $$ levels, and offering non-trophy programs at a SUBSTANTIAL premium - why?!

Some clubs underprice their practice rounds by using "dues" dollars to offset and from that perspective, I fully understand why non-members (again, all have to be priced equally - sans jrs.) need to be charged a higher price for their registered targets... although I have always believed that every function within a club/range operation should be its own "profit-center"...

Maybe simple, but if you're offering whatever service, it should support itself... even down to my coffee, I know what a cup costs, add in creamer, sweetner, the plastic stir, styro cup and water - yes, running a club should be "fun" but ultimately it is a business concern.

Thanks for the feedback!

Jay
 
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#11 ·
Spitter. Your being disingenuous. Your thread isn't about pricing at all. It's provacatively anti ATA or anti registered shooting. Simple solution - shoot more practice or organize some registered target days with fewer ammenities. BTW. $5.50 times four is $22. not $22.50.

I suggest that you should investigate the costs and come up with a plan to make registered shooting cheaper. Where/how are you going to cut your costs.
 
#13 ·
Spitter, I guess my question is what makes you think a lot of clubs are having "1 trap registered shoots" with no trophies and charging substantial premiums? That would sound odd to me.

As I stated, registered shoots cost more around here because they cost more to put on, and as Bill stated they are, or were (at least around here), a chance for a club to make some money. I don't know of any clubs making a bunch of cash off registered shoots, actually it's just the opposite where more clubs are wondering if it is worth the effort.
 
#15 ·
I disagree, Galt. Just more anti ATA pot stirring from someone that wont answer a simple question. Spitter says we should be able to shoot ATA registered for 20% cheaper and I asked him where he would cut costs to get to that number.

Jay has said that he's a salesman here before and if that's true then he knows about costs and their effects on selling price points. He's a big boy and he can answer for himself.

No one said anything about lying but you and you're one of the most abusive and negative posters on this site.
 
#18 ·
I guess in a business sense you could walk down the street and go by 2 auto parts stores. I bet in most cases the same part would be different prices.

Why is that? Why can't they be the same world wide?

I guess we need to ask the Shadow, because only the Shadow knows!!
 
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#19 ·
We have several nice local clubs that charge over $10.00 per round so over $40.00 per hundred for non- member practice. I can shoot their registered targets for $30.00 per hundred thereby getting the opportunity to shoot these clubs at a savings of $10.00 per hundred when shooting registered.

When I started, practice targets were $15.00 per hundred and registered targets were $12.00 per hundred so not much has really changed for my area.

Of course members will usually pay less for practice if you want to shoot in one or two places where you hold memberships, but what fun is that?

We also have a nice local club that charges $18.00 per hundred registered marathon that seems to get more and more of my business lately. I believe they charge $5.50 for practice rounds so registered is a little cheaper there too. When you throw in ATA and state fees, it does swing things a little in one direction or other.

I just don't see that "ATA "Targets" cost a lot more?!" in my area.

Bob
 
#20 ·
Many of us who earned our way back to the 27 didn't do it with "cheap and easy yardage." Unless you call 97's and 99's at handicap "cheap and easy", please stick to the subject of the cost of ATA targets.

It's very easy to pick apart the ATA on this site. They typically don't respond to beauty shop chit chat. In your opinion, if there's so much wrong with the ATA that needs fixing....please feel free to run for office.

Cost of ATA registered targets is really not a profit center. Check the cost of a case of White Flyers, check the cost of club liability insurance, check the cost of workers comp insurance, pat trap maintenence, scorers, loaders, admin personel, club house and grounds maintenence, state and county taxes....and the list goes on.

I would invite you to try to throw ATA targets for the sum of $22. Your club would be closed in less than 1 target year or you'd come around and get a grip on the real cost of staying in business.
 
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#21 ·
User 1

You read the headlines. Read the 2nd paragraph of the original post:

"So, I ask - WHY do ATA targets seem to cost so much more than practice targets at many local shoots?! Some clubs offer a volume discount if you shoot a few hundred in a marathon, but the rates are still more than practice, and for what?!"

There are many questions. These are the ones I was addressing.

Sorry to have caused you irritation.

Bob
 
#23 ·
User1,

Not trying to take a shot at you, but that cheap and easy yardage thing came across as a cheap shot.

My apologies for any heartburn it may have caused.

The business of throwing ATA targets is just that....a business.

No profit...no business.

Our club charges $26/100 on ATA registered shoots and we pay most of our help. We are however, lucky enough to have several that volunteer their time. To those folks I'm eternally greatful. If it weren't for them our target cost would be $28 or $29/100.

If we clear 3-5% on a shoot...it's been a good day.

Dave
 
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#24 ·
I will be throwing $20.00 tarets plus $5.00 for state and ATA fees. NO prizes, just so some can get in their target and injoy shooting with out being raped.
To give a good PRIZE it's got to COST more. Most prizes are nothing more than dust collectors any way.

Spitter, come on down and shoot with me. I enjoy doing this. I do use 4 traps.

S.L.C.F.S.A southeast Pa.
Every Tuesday night starting April 17th and 24th and May 1th,8th,15th,22nd and 29th.

Ted
 
#25 ·
The way the ATA grew to be a national organization attracting member clubs was a format allowing member clubs to earn a profit when hosting ATA sanctioned events. Without this key ingredient (profit) there is no motivation to host a ATA or any other sanctioned event. A normal profit for goods and services in a small business retail enviorment is 35-40%

One of the reasons many clubs have left or are considering leaving the ATA is the lack of profit when hosting a ATA event. The profit is squeezed to almost nothing by higher operating costs and ATA participants unwillingness to pay higher event fees to allow for profit.

Every leisure time pursuit or hobby has a price of addmission and a cost of participation, shooting is no different. Trap shooting actually costs less in adjusted dollars than it did forty five years ago when most of you guy's got in the game.

It truly is a shame many folks didn't plan their retirement income to cover leisure time pursuits, but that's not a reason to expect clubs and club operators to lower their prices to meet someone else's poor finanical planing.

Every time you discount a product or service by 10% you must increase income by 20% to arrive at the same amount you discounted 10%. Every operation must have put through to create cash flow. Cash flow supports overhead. If put through is reduced cash flow reduction follows and you are no longer able to support overhead. Remedy raise prices or increase put through or both.

If you're going to play, you're have to pay, no way around it..............


Surfer
 
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