Guys, pricing is a little more complicated than high demand/high cost and less expensive to manufacture. I believe Federal, Winchester and Remington, make marketing estimations for the upcoming year. They stop a manufacturing line, dismantle it and install the .410 systems. That means less shells the manufacturing line previously made. Plus, all the other activities necessay to get the .410 line into production. Finally, once the number of cases that Marketing requested is done, the line is converted back to another guage. The "new line" has to be tested out and adjusted. The downtime costs money. When the .410 line is producting, the previous guage is not. There are a lot of hidden costs to making .410 shotshells. However, if you reload .410 shells, you can save money. I don't like the higher cost of .410 shells either.