If you are mechanically inclined, you could try it yourself. If not, or you would like the factory touch, send it in and have them rework it. It is usually WAY less expensive than a new press. They have done two for me over the years that I though were too far gone and worn out to be saved. Both cost me way less than a new one and are still working just fine. They are a great company to work with. If you ever have any trouble with their service, they will bend over backwards to make it right.
I went to do a really good clean job on my older Grabber. I got out the carburetor cleaner and went after it.
What a mistake. It really did a good job but the paint nearly all came off and looked terrible.
I then decided to do a repaint and rebuild at the same time. I replaced the tall spring, got a few extra index balls, the part that has the roller on it, as mine looked like a H looking from the top as it had loaded thousands of shells, got a few primer springs and brass spring as well as new bottles and metal caps.
After it was all done it came out very nice. My paint was not quite a red as was new but looks good. Ray