I was treated to a tour of Beretta's Accokeek, Maryland plant two years ago and met the woman who heads up their "gallery" of items that are in that catalog. She is a partner in a New York firm and knows little to nothing about guns and their uses. She told me her goal was to make Beretta's clothing line a "lifestyle" much like Harley-Davidson's.
By the way, if you're 2XL or larger, don't bother ordering even a 3XL garment on the rare occasion that you find one in that size. Everything except the camo hunting clothing is "Italian cut," which means "tight." I wear 2XL - a 3XL Beretta Oxford shirt won't button and a golf shirt looks like a second skin. She told me that the camo stuff is "USA-sized," however.
By the way, in case you ever wondered where "proof" loads come from, here's a photo taken in the test-firing range at Accokeek. Some interesting tools in that photo...
I worked for Beretta for a while as a rep. I asked if I could pay my own way and come to the factory and learn from the gunsmiths what I would need to know about the guns. I was quickly told not to worry about that because the sales mans job was to "put sticks in the rack at the stores". So, having an advertising lady that is not a gun person does not surprise me at all. As a gun, they are fine. As a Company that supports shooting and hunting and their customers, they SUCK!
Beretta is a gun manufacturer that also sells clothing an accesories to leverage the good will of firearm brand. There is a huge margin in clothing which they are attempting and somewhat successfully marketing. They are now endorsing hunting venues through their "Trident" program.
Lifestyle branding has made Orvis commercially successful...
Its sad to hear all the negative stuff about Beretta. Up until just recently I shot only Beretta guns until I bought my first Browing Trap gun. I can't comment on their customer service because thankfully I have not had any issues with any of my guns I shoot. From the looks of that picture it reminded me of everytime I look at a Beretta clothing catalog, I feel like I need to give an arm and a leg for some of that stuff. Super expensive. Maybe that is what he is doing?????