Good point on the free memberships, bottom line is that if clubs are recruiting their registered shooters from their leagues you can use those memberships up every time no problem. I usually as for more as your league are fertile ground to work with those shooters who want to shoot and compete more.
Im going to ask you a question because I see the term.. ATA Shoot. What is the level of involvement by the ATA with your local or semi local club putting on a tournament? The reason I ask this question is I want forum members/club operators to think about how they are promoting their trap shooting tournaments.
When promoting our registered tournaments to league shooters or new shooters wanting to get more involved keep in mind most of them strongly associate everything trapshooting with thier local club--the leagues they shoot and their practice shooting etc. SO when you tell them it is a ATA shoot they immediately ask ok what is the ATA and what am I getting into as opposed to keeping those first steps strongly associated with your local club only in a slightly expanded version.
So for me it works best to promote the club-our tournaments--our trophies--quality of the whole experience to these new shooters vs. just saying.......come to the ATA shoot. We make joining the state trapshooting assoc. and the ATA seamless and explain it for what the main functions of joining them is for records keeping-rules-and historical foundation of our sport. If you try to go thru a long winded presentation on explaining the ATA --you State organization etc. you will often lose their interest in taking that next step as opposed to the Hey Iam going to the local or semi local club to a tournament where I will get to shoot more and the competition is expanded
Keep in mind the ATA only puts on a couple of shoots a year, the US OPEN and The Grand American.