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Increasing Club Membership

1463 Views 5 Replies 5 Participants Last post by  Ontario Chris
Here is part two of the article. The next few posts will detail each of the five items I mentioned. Thanks for the feedback and comments on the first article.

Dean
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I am curious as to how to increase the involvement of the business owners that "use" the club but don't promote it? We can ask them to promote but if they don't, what do we do to get them to be more pro-active in promoting the club?
 

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I help run a public municipal trap range which has a private club assist in the operation. With everyone being able to shoot without being a member... what're the carrots?!

The carrots include a member-only shooting discount, purchasing coop for equipment and reloading components among others. Membership dues are nominal and new members require an existing member to sponsor.

What is interesting is that we don't push the membership - maybe it's reverse psychology, but suggesting folks wait to be a member seems to make the Club more interesting. Our structured programming includes seasonal public leagues, ATA shoots and one-day member-only shoots - the friendly atmosphere and demographic mix compliment the activities... our average member age is low 50s...

We encourage family participation, but we do not recruit youth shooting. Young people are not a customer - we promote shooting sports to adults who have the capacity to afford our recreation.

Public Access and Diversity work for us. We encourage women and people of color. White, Black, Asian, Hispanic - if you're a law-abiding citizen with a heartbeat and a wallet with green, we want you!

Offering open public access has its operational challenges, requiring increased supervision. New guests often "misrepresent" their shooting experience. Veteran shooters are picky with whom they squad.

The Club takes responsibility for marketing the range. Active promotion of public access, having a website, being on multiple search engines, offering 5-6 introductory shotgun classes, Hunter Safety and an annual "open house" have our daily operations at all-time highs and in-turn, our membership growing...

Respectfully offered,

Jay
 
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