Regarding Bryant's comment, I would agree that the ATA has been remiss in its task to promote the sport of American Trap, to anyone who is not already participating. Further, new American Trap shooters do not get any sense of history or legacy as members.
Comments made by Waalkes, which I have echoed, is that the ATA has NO program in place to attract and/or retain membership and has left those critical tasks to the clubs...
One comment that Waalkes made and one which I agree with as well as apply to my operation, is the need to explore and develop new markets. It is a touchy subject - speaking of money, and the need to find new people who have it...
I hear the grumblings every week - "who the hell are all these NEW people?!"... "I don't know alot of these new faces"... but numbers are up and we constantly have a pool of new bodies to recruit membership from... we figure out who all the new folks are, once we get a hand in their wallet!
THE FACT IS business required a constant replenishment of the customer base. Clubs and the ATA requires suspects and prospects who have the capacity to purchase the ATA product.
To grow, the customer base must be retained - that requires an occasional thank you and communication...
The ATA has put its eggs into too few baskets... children are not a customer. They are targeted for their FOLKS money, but as we all know, the kids interest only lasts so long and then they're gone... then what do you have...
My operation is thriving, our success is not dependent upon the ATA and will never be... if we get to 10% of the rank and file to be ATA shooters, we'll have accomplished something for ourselves, not the ATA...
Jay