I don't understand the Wholesale part of your business. Your shells cost more than the same shells at my local gun store. I can buy one box or a pallet at a better price than you offer any day of the week. This is not a Sale Price I'm referring to.
Considering the cost of shipping shells nowadays, the price is quite fair in my opinion. For example, to ship a flat of l oz shells, UPS charges $22.00 for a shipment from Miami to San Antonio. The USPS does the same for $15.60.
So, about $10.00 of the $68.00 they are offering is still far less than you would pay through other venues if you were paying for the shipping yourself.
Picking up shells locally isn't really a fair comparison to those who have to have them shipped.