What bossbasl said.
In a clay target shotgun, Briley chokes generally don't hurt the resale value, and may increase it (although not by what it costs).
Pretty much every other installation will not increase the value at all, and will most likely lower the resale value.
It really depends on what you're having choked. If you're talking 870/1100 barrel, the value isn't great to begin with, so use whoever (I would still go with Briley). If you're talking Krieghoff/Perazzi barrel, go with Briley.
Personally, unless the barrel value was under $200, and/or the gun value was under $700, I wouldn't buy a barrel or gun unless it was severely undervalued that had anything but factory chokes or Briley, Angleport, Wilkinson, Teague or depending on the gun Stan Baker.