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Shooter retention vs recruitubg

Discussion in 'Shooting Related Threads' started by g7777777, Sep 14, 2010.

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  1. g7777777

    g7777777 TS Supporters TS Supporters

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    A number of people have complained on this forum about spending money ( which by the way is really local money- very very little by the ATA in comparison to local monies- generated from many many sources)

    Actually recruiting new shooters is about two things as it relates to SCTP much more so than something like a "free day" alone

    1. A positive experience- and people that have a favorable and educated opinion about shooting and firearms-- now as a side benefit the parents you describe sitting behind the line are also being positively influenced

    2. To grow potential shooters-- maybe registered- maybe not
    -
    But lets look at the registered angle

    If you have two million shooters in the program and 6 percent go on to registered shooting- what number is that? It is 120,000. If you have three million it is 180,000

    The problem we have is generationally we are selfish--- many people only think about what is in it for them. You see that in Veterans organizations and their failure to attract new members-- Get a group of Veterans together with a VA official and they all ask about their own personal questions

    The SCTP program works- not free days at a certain event one time a year but a consistent and educational approach to shooting- it will accomplish objective 1 and 2 above

    You want to funnel your money into youth teams and or SCTP programs

    As far as retention=- older shooters are just not able to shoot or dying off- and the way to influence retention is really to be friendly to all shooters you meet- you could be the ambassador you are wishing others were-

    Look in the mirror first

    regards from Iowa

    Gene
     
  2. Dickgshot

    Dickgshot Well-Known Member

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    We should be recruiting shooters from the older population - not kids who have school, career, and raising a family ahead of them. Some, but not many, come back to shooting 20 to 30 years down the road.
    This sport is too sedentary and expensive for young people. Kids need to save for their future, exercise and stay fit, and participate in sports with their peers. They don't need to burn $100 a day hanging around with a bunch of senior citizens.
     
  3. spitter

    spitter Well-Known Member TS Supporters

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    Every sales business has to replenish its customer base, but you have to identify who your potential customer is and while "youth" represent an attractive pool of future prospects, they are not the customer.

    The customer is the individual that has the financial capacity and decision making capability to buy...

    I do agree that the recruiting process be continuous, but youth recruiting is more akin to throwing pasta against a wall and seeing what will stick, if anyone. If current trapshooters who talk the talk, would actually walk the walk and invite/mentor new shooters, the pool of qualified prospects who grow beyond our capacity to serve.

    The facts are that most shooters do not invite/mentor new shooters to any degree. It takes effort and inconvenience to introduce new shooters to the shooting sports... if everyone invited 10 folks out to shoot each year, what might that do to our recruiting numbers...

    Once you get recruitment going, then work on retention...

    Jay
     
  4. Bob Hawkes

    Bob Hawkes Well-Known Member

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    You are right on target Jay. I also believe that the College Shooting program fostered by the NSSF has a decent potential because of their age group and potential income levels. But as you say your customer is the 35 to 55 year old with the time and funds. They need to be exposed to clay target shooting by US.
     
  5. mrskeet410

    mrskeet410 TS Member

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    "but youth recruiting is more akin to throwing pasta against a wall and seeing what will stick"

    SCTP is sort of like throwing a little bit really hard against to wall, and hoping that because it is thrown hard a lot of it will stick.

    Maybe we need to just throw more pasta. Less kids, and least as a percentage of the kids, hunt, so that pool of new shooters is getting smaller. So maybe the more pasta needs to come from giving at least a little more exposure to trap and shotgun sports to more youth. Where to get these kids? Scouts, 4-H, church groups are good, but we have been trying that and it doesn't get as many as we would like. Clubs get lots of kids at Hunter Safety sessions, maybe there should be more of a shooting experience tied in with that. If you haven't tried those groups yet, please do so. If you can think of more places, please advise us of where.

    Throwing more pasta will be better than throwing a little bit of pasta real hard.
     
  6. TEXASZEPHYR

    TEXASZEPHYR Member

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    Most of us grew up with a hunting background. Now days it hard to find a place to hunt so we have less people doing it. We really need to find a way to easily recruit new shooters. Maybe at some of the pistol ranges, since that is becoming more popular with the feel of a need for self defense rising. There's no cheap way to shoot. It takes a lot of practice to become proficient and costs lots of money. New shooters need to know that they can be competetive without having to buy a p or k gun and we are the one's that can help them.

    Bob
     
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