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OT Wallyworlds New Product.

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Wal-Mart announced that sometime in 2008 it will begin offering
customers a new discount item: Wal-Mart's own brand of wine. The
world's largest retail chain is rumored to be teaming up with Ernest &
Julio Gallo Winery of Californiato produce the spirits at an
affordable price – in the $2 to $5 range.


Wine connoisseurs may not be inclined to put a bottle of the Wal- Mart
brand into their shopping carts, but, 'There is a market for
inexpensive wine,' said Kathy Micken, professor of marketing at the
University of Arkansas, Bentonville. 'However, branding will be very
important.'


Customer surveys were conducted to determine the most attractive name
for the Wal-Mart wine brand. The top surveyed names in order of
popularity were:



10. Chat eau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe it's not Vinegar

2. Grape Expectations

1. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white
meat (Catfish) or red meat (Possum).
 
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