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OT Wallyworlds New Product.

Discussion in 'Uncategorized Threads' started by BRGII, Aug 5, 2008.

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  1. BRGII

    BRGII TS Member

    Joined:
    Feb 26, 2008
    Messages:
    740
    Wal-Mart announced that sometime in 2008 it will begin offering
    customers a new discount item: Wal-Mart's own brand of wine. The
    world's largest retail chain is rumored to be teaming up with Ernest &
    Julio Gallo Winery of Californiato produce the spirits at an
    affordable price – in the $2 to $5 range.


    Wine connoisseurs may not be inclined to put a bottle of the Wal- Mart
    brand into their shopping carts, but, 'There is a market for
    inexpensive wine,' said Kathy Micken, professor of marketing at the
    University of Arkansas, Bentonville. 'However, branding will be very
    important.'


    Customer surveys were conducted to determine the most attractive name
    for the Wal-Mart wine brand. The top surveyed names in order of
    popularity were:



    10. Chat eau Traileur Parc

    9. White Trashfindel

    8. Big Red Gulp

    7. World Championship Riesling

    6. NASCARbernet

    5. Chef Boyardeaux

    4. Peanut Noir

    3. I Can't Believe it's not Vinegar

    2. Grape Expectations

    1. Nasti Spumante

    The beauty of Wal-Mart wine is that it can be served with either white
    meat (Catfish) or red meat (Possum).
     
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